05 Jun 0
How To Use Social Media The Right Way?
Do you want to reach a wide range of people without spending a lot of time or money? Would you like to keep on top of trends, and understand your customer base better? If you answered yes, then using Twitter for your social media marketing in Trinidad and Tobago should top your “to-do” list.
You can put your clip on your website or use one of the popular video sharing sites. YouTube and Vimeo are hugely popular. For example, YouTube reported a 30% increase in viewership in the last eight months, exceeding 4 billion views each day. If it’s brand awareness you’re looking for, you just found your platform.
It must be frustrating for experienced masters of the marketing universe that they have to learn – when truth be told, they really don’t want to – an entirely new set of metrics, platforms, strategies and deliverables. Advertising, while certainly not easy is far simpler. If only those pesky consumers had stayed away from that new fangled internet thingy!!
Your brand design is the only point in your whole marketing endeavor, which determines how powerful your marketing buck is. Hence, it is best to hand over this vital point to experts i.e. a brand design agency.
Mobile websites help you reach customers through their mobile devices. With the advent of iPad and tabs, mobile website has become a see post promotion no-brainer. It’s essential for your business and you have to get started with project at the earliest.
What’s clear is that for all the blogs and blather about digital and social media, the biggest issue for people making decisions about where to invest marketing funds is risk reduction. Prove to me that all this exciting digital and social stuff works and I’ll go for it.
And don’t forget to cross reference your other social media. Like this post which encourage Facebook Fans to hop over to Downton Abbey’s Pinterest pages: Easter, a time for family and of course, a big feast. What will you be cooking up? Have a look at our Eat, Drink & Be Merry Pinterest board where there are brand new Downton Abbey inspired Easter dishes. (PR for these Pinterest and Facebook pages is run by UK counterparts vs. PBS or Masterpiece.).
There is a widespread myth that cold calling is dead. Well, it is a myth. I know top producers who are still using the telephone successfully and have no intention of giving it up. Cold calling has evolved to what is now being called warm calling. With research, preparation, strategy, determination and persistence, the phones are still the most effective way to create sales opportunities.
Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.
This is a no-brainer, and doesn’t need a whole lot of explanation, but you would be surprised at how few people rely on their very own followers, friends and colleagues. Facebook, Twitter or LinkedIn are good choices to not only share your content but also build your mailing list.